Saturday, June 10, 2023



Teen sued by Japanese sushi establishment for soy sauce prank for RM2.21 million

According to Japanese media, a sushi restaurant chain is suing a patron for 67 million yen (RM2.21 million or US$480,000), claiming that a popular internet video of the adolescent licking communal bottles and plates led to a decline in sales, foot traffic, and the company's shares.

Akindo Sushiro's owner, Food & Life Cos, had reported the incident to the police and had also obtained an apology from the offender. In the video, he also used his inhaled fingers to touch the sushi as it passed by.

Teen sued by Japanese sushi establishment for soy sauce prank for RM2.21 million

The biggest chain of sushi on a conveyor belt is called Sushiro. The parent company's shares declined 4.8% on January 31, resulting in losses of 16bil yen (RM529.77mil), according to national broadcaster NHK and the Yomiuri newspaper.

After the Gifu City video immediately went viral on social media sites like Twitter, the phenomenon, known as "Sushi Terrorism," prompted a wave of imitative attacks.

After the video from Gifu city swiftly went viral on social media sites like Twitter, the phenomenon—dubbed "Sushi Terrorism"—sparked a wave of imitative incidents.

The sushi company's spokeswoman declined to comment on a specific instance. Osaka District Court verified the litigation but stated that it was unable to provide further information.

In order to prevent tampering with its conveyor belts, the chain installed acrylic screens at certain of its locations. It also announced that it would offer fresh seasonings and cutlery to customers who requested them, charges for which it is suing the kid for reimbursement.

Zensho Holdings Co-owned Hamasushi and Kura Sushi Inc., two other significant conveyor belt sushi companies, revealed to Bloomberg News in February that they were contemplating strategies like implementing artificial intelligence and cameras to deter prospective pranksters. By Bloomberg

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Teen sued by Japanese sushi establishment for soy sauce prank for RM2.21 million